广告效益成本 Cost efficiency or Cost-per-thousand
广告效益指数 advertising effectiveness index
广告成本效益 cost effective
广告投放效益智能系统 Media Chooser
很多消费者也许都没有听说过“绿色清洗”这个概念，但是他们却早已不知不觉地卷入其中——各种广告片面强调某种产品的环保效益。
Many consumers may not have heard the term greenwashing, but they've surely experienced it — misleading marketing about the environmental benefits of a product.
最后，在归档阶段，需要使用过去活动的合计清单或由这些广告活动产生的效益。
Finally, in the archival stage, you may need to work with aggregate listings of previous campaigns or the assets that were generated by those campaigns.
诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。
Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.
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