摘要: 什么是广告印象 广告印象(Advertising Impression)广告印象是指广告信息接触受众成员的一次机会。总印象数(或称接触人次)指媒介计划中整个媒介投放的亮相总次数,或指一个媒介排...
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谁那里有全面的媒介专用术语 ... 分类广告(Classified Advertising) 广告(片)印象(Combination Rate) 确认(Confirm) ...
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... 广告显示 zobrazená reklama 广告印象 impresia reklamy 回显请求 vyžiadanie odozvy ...
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人们对她拍摄的广告印象深刻,她被选为维多利亚的秘密时装秀的天使,这使她在全世界各地都受欢迎。
People were impressed by her ads and she was chose to be angel of Victoria Secret Fashion Show, which made her popular around the world.
这样做是为了将人们对名人产生的积极印象转移到广告产品中,从而使观众在脑海中自然而然的将二者联系起来。
The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind.
以职业运动员和他们的代言产品为特色的广告往往会在电视、广播、印刷品和网络上得到令人印象深刻的曝光。
Advertisements featuring professional athletes and their endorsed products tend to get impressive exposure on TV, radio, in print and online.
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