这样做是为了将人们对名人产生的积极印象转移到广告产品中，从而使观众在脑海中自然而然的将二者联系起来。
The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind.
以职业运动员和他们的代言产品为特色的广告往往会在电视、广播、印刷品和网络上得到令人印象深刻的曝光。
Advertisements featuring professional athletes and their endorsed products tend to get impressive exposure on TV, radio, in print and online.
互联网广告商面临的挑战是，如何制作出让观众印象深刻的广告。
The challenge to Internet advertisers is to create ads that audience members remember.
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