市场细分变量是指那些反映需求内在差异，同时能作市场细分依据的可变因素，由于这些因素的差异，消费者的消费行为呈现出多样化的特点。
第二章简要介绍了市场细分的产生、作用以及市场细分变量要素。
Chapter two briefly introduces the origin and function of market subdivision as well as the variables in market subdivision.
国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。
Many papers proved it is difficult to make demographics characters as segmentation variables to green market.
国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。
Many studies abroad proved difficult as the demographic characteristics of the green consumer market segmentation variables.
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