第二章简要介绍了市场细分的产生、作用以及市场细分变量要素。
Chapter two briefly introduces the origin and function of market subdivision as well as the variables in market subdivision.
国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。
Many papers proved it is difficult to make demographics characters as segmentation variables to green market.
国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。
Many studies abroad proved difficult as the demographic characteristics of the green consumer market segmentation variables.
然而在众多市场细分变量中，只有利益细分最适合网上市场细分的特点。
Among so many segment variables, Benefit Segments is the most suitable means for consumers online.
物流企业选择合适的细分变量对准确细分市场以及制定营销策略有着非常重要的作用。
Selecting suitable segmentation variables plays an important role in accurate market segmentation and establishment of marketing tactics.
如何来进行市场细分，选择什么样的变量作为细分维度，对于细分的结果有至关重要的影响。
And what kind of variables to chose as the segmentation dimensionality? These have important effect on the result of the segmentation.
如何来进行市场细分，选择什么样的变量作为细分维度，对于细分的结果有至关重要的影响。
And what kind of variables to chose as the segmentation dimensionality? These have important effect on the result of the segmentation.
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