从这些对话及进一步的研究当中，我们识别出一套新兴的营销原理。
From those conversations and further research, we identified a set of emerging principles for marketing.
别光和消费者对话，与他们合作贯穿整个营销过程。
Don't just talk at consumers — work with them throughout the marketing process.
对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。
Marketing as a conversation: Engagement with end users and customers through social computing, transforming marketing from broad-brush communication to thousands of individual conversations.
应用推荐