从这些对话及进一步的研究当中，我们识别出一套新兴的营销原理。
From those conversations and further research, we identified a set of emerging principles for marketing.
别光和消费者对话，与他们合作贯穿整个营销过程。
Don't just talk at consumers — work with them throughout the marketing process.
对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。
Marketing as a conversation: Engagement with end users and customers through social computing, transforming marketing from broad-brush communication to thousands of individual conversations.
模式3：对话式营销。
在这一对话中，TanyaNichols是一家冰淇淋制造公司的业主，她正在和他的营销经理CarlaHutchison谈论一种新产品的营销策略。
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.
别光和消费者对话，与他们合作贯穿整个营销过程。
Don't just talk at consumers — work with them throughout the marketing process.4:17.
对话式营销模式涉及到使用Web 2.0概念和技术以高度个性化的方式与消费者进行交互。
The marketing-as-a-conversation pattern involves using Web 2.0 concepts and technologies to interact with consumers in a highly individualised way.
她说，该社区的一个主要原则是，“不做任何有关市场营销的事情，因为我们与推销无关，我们关注的是对话。”
One of the key principles of the community, she says, was "not to do anything about marketing, because we weren't about selling; we were about conversing."
当顾客在百货公司里闲逛时，营销者就开始追踪他们的行踪，并注意他们在柜台前的对话。
Marketers routinely track shoppers as they make their way around supermarkets and listen in on their conversations at the counter.
当顾客在百货公司里闲逛时，营销者就开始追踪他们的行踪，并注意他们在柜台前的对话。
Marketers routinely track shoppers as they make their way around supermarkets and listen in on their conversations at the counter.
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