【Key words】 customer relationship； customer value； customer classification； customer portfolio；
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本文根据不同客户区间提出的客户组合管理的增值策略，对提高营销管理效能有借鉴意义。
The value increment measures of customer combination management according to different spectrums of customers could be the good reference for enhancing the efficiency of marketing management.
最后，运用本文提出的客户价值评价和客户组合的方法对某制药企业的客户进行了评价分析，给企业一种方法上的指导。
Finally, the customers of the pharmacy enterprise is evaluated and analyzed by the indexes system of evaluation and method of customer portfolio, which offers the enterprise a guide method.
每一位客户的投资组合都是个别设计的。
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