所谓媒体购买，是指广告代理商的媒体部门在可获得的预算之内，选用一种最适当的媒体组合，以便将顾客的广告讯息呈现出来。决定了媒体排期方式之后，就进入到媒体购买阶段。
媒体购买看似是再次之才要考虑的问题，不过在开拓新市场的阶段，广告运作却是成败的关键。
Media buying may seem to be a tertiary concern, but advertising execution can be a make or break venture for brands on the brink of new market success.
传统的特排广告仅仅是一种浪费，大型媒体购买机构群邑集团中的Jakob Nielsen说道。
Conventional display ads are simply wasteful, says Jakob Nielsen of GroupM, a large media buyer.
为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场；
Sports media market can be regarded as the consumers' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports.
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