媒体购买者称,亚洲的金融服务公司也正在搁置品牌营销的计划。
Financial-services companies in Asia are already shelving plans for branding campaigns, say media buyers.
只是想到这让我笑对这个奇怪的情况下,如何天真我回来再与问候媒体购买。
But just thinking about this makes me laugh about this weird scenario and how naive I was back then with regards to Media Buys.
这些公司类似于媒体购买公司,例如在品牌与广告供应商之间协调的广告代理商。
These companies are similar to media buying companies such as advertising agencies that work in between brands and advertising providers.
而在传统市场营销美元的费用,如媒体购买时,大多数的预算都花在了电影制作。
Instead of spending marketing dollars on traditional marketing expenses such as media purchases, the majority of the budget was spend on the film production.
媒体购买看似是再次之才要考虑的问题,不过在开拓新市场的阶段,广告运作却是成败的关键。
Media buying may seem to be a tertiary concern, but advertising execution can be a make or break venture for brands on the brink of new market success.
传统的特排广告仅仅是一种浪费,大型媒体购买机构群邑集团中的Jakob Nielsen说道。
Conventional display ads are simply wasteful, says Jakob Nielsen of GroupM, a large media buyer.
为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场;
Sports media market can be regarded as the consumers' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports.
这可以提供各式各样的光环效应:在三星Galaxy播放器上购买多媒体购买和借阅一样适用于三星的智能手机,这样更促进了销量的增长。
That could provide a halo effect of sorts: Media purchases or rentals on a Samsung Galaxy Player could be enjoyed on a Samsung smartphone, which could help boost sales further.
只有16%的社交媒体用户表示,他们更有可能从那些在社交网站上登广告的公司处购买产品。
Only 16 percent of social media users say they are more likely to buy from companies that advertise on social sites.
消费者现在做出购买决定的方式意味着市场营销的影响来源于传统付费媒体之外的一系列因素。
The way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.
他们的客户是从他们那里购买广告的人,而脸书和谷歌这两大虚拟巨头控制着数字广告,这对于其他媒体和娱乐公司很不利。
That would be the people who buy advertising from them—and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.
这些媒体所造成的最明显的影响是,人们在观看之后会被诱使去购买某些产品。
One obvious effect of these media is that watching them induces people to buy certain products.
1月18日法庭开庭审理贝鲁斯科尼旗下一家媒体公司在购买电视转播权时涉嫌欺诈和错误的会计处理方法的事项。
On Monday January 18th a trial is set to resume which relates to alleged fraud and false accounting over the purchase of TV rights by a media company that Mr Berlusconi controls.
大品牌将会自建,购买或加入消费者媒体平台。
Large brands will build, buy or join forces to create consumer media platforms.
Bill Rosenblatt:“一旦你购买任何一种媒体产品,如书籍或CD或DVD之类的东西,你可以做任何你想做的事情。”
BILL ROSENBLATT: "Once you buy any kind of media product such as a book or a CD or a DVD or anything like that, you can do whatever you want with it."
你不必购买印刷媒体,不需建造高大的广播塔,也不用聘请员工。
You don’t have to buy printingpresses, or put up big broadcast towers, or employ anyone.
从休斯顿根据地,他慢慢地扩张着自己的媒体帝国,提升知名度:最近他在达拉斯购买一个电台,并且还将在德州其他地方购买更多的电台。
He is slowly expanding his media empire, and thus name recognition, from his Houston base: he recently bought a radio station in Dallas, and will probably buy more elsewhere in the state.
虽然主流媒体不断宣扬黄金价格存在泡沫,但如果主流美国民众不购买黄金,就不会导致黄金泡沫。
Although the mainstream media continues to proclaim we have a gold bubble, it is impossible to have a gold bubble when mainstream America isn't buying gold.
微软的新方法能够传递出每一则广告,不管是显示广告、富媒体或搜索广告等,是如何影响消费者的最终购买决定的,这些广告通常都出现在多个站点和多个频道中。
Our Engagement Mapping approach conveys how each AD exposure - whether display, rich media or search, seen multiple times on multiple sites and across many channels - influenced an eventual purchase.
然而,媒体给我们呈现的却是一副农民满心欢喜地购买彩电冰箱的情景。
Yet the media show pictures of gleeful farmers buying televisions and fridges.
探险旅游公司:把他们的社会媒体客户锁定为已经购买旅游产品的顾客。
Adventure tour company: targeting their social media activity at existing customers that have already bought.
卡米高林奇除了为斯巴鲁做针对普通市场的广告也承担了媒体设计和购买代理商的工作 试想一下如果由普罗米休斯的奥姆尼康媒体代理商承担这些职责.
In addition to creating the ads for the general market, Carmichael Lynch also became the media planning and buying agency for Subaru, assuming those duties from an Omnicom media agency, Prometheus.
卡米高林奇除了为斯巴鲁做针对普通市场的广告也承担了媒体设计和购买代理商的工作 试想一下如果由普罗米休斯的奥姆尼康媒体代理商承担这些职责.
In addition to creating the ads for the general market, Carmichael Lynch also became the media planning and buying agency for Subaru, assuming those duties from an Omnicom media agency, Prometheus.
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