城市旅游服务品牌塑造有利于实现城市旅游品牌的差异性，提升城市的竞争优势。
Nowadays it becomes more necessary to build such urban tourism service brands with much more competitors.
第二部分是论文的基础，主要对城市旅游品牌的相关概念及特征进行了辨析和总结。
In the second part, the cognitive of relevant concepts of brand of city travel is reached, which is also the foundation of the whole thesis.
在阐明旅游节庆对打造城市旅游品牌作用的基础上，提出了武汉旅游节庆品牌的设计构想；
This paper has proposed the design concept of Tourism(FSEs) brand of Wuhan on the basis of defining the function of Tourism(FSEs) for building the city tourist brand;
应用推荐