城市旅游服务品牌塑造有利于实现城市旅游品牌的差异性，提升城市的竞争优势。
Nowadays it becomes more necessary to build such urban tourism service brands with much more competitors.
第二部分是论文的基础，主要对城市旅游品牌的相关概念及特征进行了辨析和总结。
In the second part, the cognitive of relevant concepts of brand of city travel is reached, which is also the foundation of the whole thesis.
在阐明旅游节庆对打造城市旅游品牌作用的基础上，提出了武汉旅游节庆品牌的设计构想；
This paper has proposed the design concept of Tourism(FSEs) brand of Wuhan on the basis of defining the function of Tourism(FSEs) for building the city tourist brand;
论文在总结前人研究成果的基础之上，经过实例的参考对照，对城市旅游品牌的相关概念进行了辨析和基本特征的总结。
Based on the previous studies and references of instances, the author differentiates and analyses relevant concepts and put forward characteristics of urban travel brand.
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
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