It has been proved through empirical researches that the brand switching behaviors of customers will influence the profitablity of enterprises. Enterprises are trying to reduce the brand switch behaviors of customers by making customers more satisfied.
经过多年的研究和实证已经证实消费者的品牌转换行为会影响企业的获利能力,企业通常设法提高顾客满意来减少消费者品牌转换行为的发生。
参考来源 - 手机品牌转换行为影响因素研究·2,447,543篇论文数据，部分数据来源于NoteExpress
日益增加的品牌转换行为给企业带来了巨大的损失。
The increasing brand switching behavior has caused a great loss to many enterprises.
减少消费者品牌转换行为，提高消费者品牌忠诚度成为企业亟需解决的问题。
How to reduce consumers 'brand switching behavior and improve consumers 'brand loyalty becomes an urgent problem that should to be solved.
对企业而言，消费本企业产品的消费者有很大一部分是从别的品牌转换来的消费者。
To enterprises, the current consumers of their brands are a large part of the consumers who switched from other brands.
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