品牌诉求:是关于品牌精神和内涵的一种责任语言。在品牌营销体系中,诉求占有重要地位。一句好的诉求往往让消费者对一个品牌产生深刻印象,促进其购买,形成良好传播,积淀无形的品牌价值;反之,一个没有良好诉求的品牌则像一个没有一双美丽眼睛的姑娘,纵然漂亮但总是缺少些灵气。因此,长期以来,无论是什么行业的企业,大多都对诉求非常看重。
麦路嘉”作为品牌诉求,努力使“麦路嘉”成为广东乃至全国的知名品牌和行业先锋。
"Fresh from …… Miluga" as the pursuit of our brand, strive to "Miluga" as well-known brands and industry pioneer in guangdong and even the whole country.
奢侈品牌在一定程度上向消费者推销的是一种特定的生活方式和理念,因此销售人员必须理解客户在购买这些产品时诉求是什么,这一点十分重要。
Luxury brands sell consumers in part on a certain lifestyle idea, and it's important for sales staff to understand what the customers are aspiring to in buying the product.
一些品牌企业一味追求旅游+地产模式的困境中不能自拔,盲目复制缺乏主题诉求的主题公园比比皆是。
Some brand enterprise devotion to travel in the plight of real estate model cannot extricate oneself, blindly copy of the lack of theme appeal theme park is everywhere.
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