麦路嘉”作为品牌诉求，努力使“麦路嘉”成为广东乃至全国的知名品牌和行业先锋。
"Fresh from …… Miluga" as the pursuit of our brand, strive to "Miluga" as well-known brands and industry pioneer in guangdong and even the whole country.
奢侈品牌在一定程度上向消费者推销的是一种特定的生活方式和理念，因此销售人员必须理解客户在购买这些产品时诉求是什么，这一点十分重要。
Luxury brands sell consumers in part on a certain lifestyle idea, and it's important for sales staff to understand what the customers are aspiring to in buying the product.
一些品牌企业一味追求旅游+地产模式的困境中不能自拔，盲目复制缺乏主题诉求的主题公园比比皆是。
Some brand enterprise devotion to travel in the plight of real estate model cannot extricate oneself, blindly copy of the lack of theme appeal theme park is everywhere.
建筑经典化的实质是表现意义的过程，体现在对宏大叙事的诉求、品牌商品的塑造和文化身份认同的建构三个方面。
The canonization of architecture is a process to express meaning, which is embodied in great narration, branded commodity and cultural self-identity.
本文运用加工分离程序，探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state.
如果我们再去诉求卫生巾的产品特点，势必与其他知名品牌造成正面冲突，在广告上被动，而且会被其他知名品牌所淹没。
If we could appeal to the product characteristics, certainly will sanitary napkin with other well-known brand cause direct conflict, on advertising passive and be other well-known brand being flooded.
从品牌角度看，我感觉小米过于注重功能性诉求的表达，缺乏情感性诉求和自我表现性诉求的表达。
From the brand perspective, I feel too much emphasis on the functional demands of millet expression, lack of emotional appeal and self-expression in pursuit of the expression.
我们认识到，尽管他们强烈的视觉品牌，蒂普·托普充斥着所有的情感诉求和孩童般的乐趣，而其竞争对手缺乏。
We realised that Tip Top was awash with all the emotional appeal and child-like fun that its competitors lacked, despite their strong visual branding.
根据品牌向消费者提供的利益定位。而这一利益点是其它品牌无法提供或者没有诉求过的，因此是独一无二的。
The usp orientation means how much profit do customers get from products and this is the only thing cannot be provided from other brand or be replaced.
品牌核心诉求点：“慢调悠闲生活”：生活简朴而优雅，简单而慵懒的生活方式，浓厚的艺术气息，宁静而和谐，在沉稳质感中融入悠闲舒适。
Core demands of the brand: "Slow adjustment leisurely life" : life simple and elegant, simple and lazy way of life, strong art, quiet and harmonious, calm in the integration of leisure in comfort.
由于移动通信技术更新换代加快，从模拟到2G再到3G演进更迭中，以制式功能为竞争诉求的品牌，因技术淘汰而过早退出市场；
Due to the result of mobile communication technology accelerated, from analog technology to 2G and to 3G , some brands withdraw from the market, lossing of technical superiority in the competition.
我们通过消费者对广告的认知、对广告的态度、对广告诉求品牌的态度、对品牌的偏好以及他们的行为意向这五个变量来衡量网络广告的效果。
We used recognition, attitudes, preference and behavioral intention to measure the effectiveness of interactive advertising on customer's behavior, especially from a psychological perspective.
从产品功能立意诉求，提炼升华出清晰的品牌核心价值，是品牌传播的关键。
Decides the demand from the product function, the refinement sublimates the clear brand core value, is the brand dissemination key.
从产品功能立意诉求，提炼升华出清晰的品牌核心价值，是品牌传播的关键。
Decides the demand from the product function, the refinement sublimates the clear brand core value, is the brand dissemination key.
应用推荐