在对全球54个领先品牌的调查中，几乎所有品牌都表示，消费者越来越关心可持续的生活方式。
In a survey of 54 of the world's leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles.
奢侈品牌在一定程度上向消费者推销的是一种特定的生活方式和理念，因此销售人员必须理解客户在购买这些产品时诉求是什么，这一点十分重要。
Luxury brands sell consumers in part on a certain lifestyle idea, and it's important for sales staff to understand what the customers are aspiring to in buying the product.
弗洛茨先生也想通过生产不是高尔夫器具的运动服饰，将卡拉威转化为生活方式品牌。
Mr Fellows is also looking to turn Callaway into a lifestyle brand by stretching it beyond golf into sporty clothing.
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