赞助营销作为最重要的品牌传播工具之一，值得老字号企业在品牌整合传播中借鉴运用。

As one of the most important tools of IMC, Sponsorship is valuable for the China Time-honored Brands in the brand communication.

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目前，集团核心企业包括北京五洲女子医院等，主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。

Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.

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再次，文章分别从品牌推广、整合传播、渠道管控及多样化价格等角度给景区制定了详细的营销开发策略。

Again, the paper makes a detailed marketing strategy development from brand promotion, integrated communication, chanels, price control and diversification perspective to the area.

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