赞助营销作为最重要的品牌传播工具之一,值得老字号企业在品牌整合传播中借鉴运用。
As one of the most important tools of IMC, Sponsorship is valuable for the China Time-honored Brands in the brand communication.
目前,集团核心企业包括北京五洲女子医院等,主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。
Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.
通过传播实现了美术经典的整合,形成经典的美术品牌。
Art Classics achieve conformity through communication, and form classical art brand themselves.
再次,文章分别从品牌推广、整合传播、渠道管控及多样化价格等角度给景区制定了详细的营销开发策略。
Again, the paper makes a detailed marketing strategy development from brand promotion, integrated communication, chanels, price control and diversification perspective to the area.
公司必须学会如何使用整合营销传播蔓延有关,连贯和一致的信息,品牌和产品。
A company must learn how to use an Integrated Marketing Communication to spread a relevant, coherent and consistent message about the brand and its products.
因此,品牌传播应引入整合营销传播的理念,以此来提升品牌传播的效果,创造理想的品牌形象。
Therefore, Brand communication should introduce the idea of Integrated Marketing Communication to promote its communication effect, which could help to create the ideal brand image.
作为品牌形象策划、升级、传播、推广的整合视觉营销专家,尤其关注品牌形象创造的实效性。
As a brand planning, promotion, dissemination, promotion of the integration of visual marketing experts, is particularly concerned about brand image and create effective.
同时,利用整合营销传播手段,深入研究营销公关如何发挥其效用来塑造奢侈品品牌形象。
At the same time, this article USES the integrated marketing communication tools, in-depth study how to use the marketing public relations function to create a luxury brand image.
我们是一家集品牌战略整合、品牌行销推广策划、品牌形象设计、新媒传播推广于一体的品牌推广整合服务机构。
We are a set of integrated brand strategy, brand marketing and promotion planning, brand design, new media communication to promote the integration of branding integration services.
整合营销传播思想的引入是对品牌传播理论的一次系统优化,整合营销传播下的品牌传播有其鲜明的优越性。
The introduction of Integrated Marketing communication optimized the system of Brand communication Under Integrated Marketing communication, Brand communication has its bright superiority.
同步传播,湖南品牌整合设计领先品牌,专注于品牌策划设计业务。
Tongbu spread, brand integration design of hunan leading brand, focusing on brand planning design business.
本文清晰地界定了电视频道品牌的概念,创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
基本结论是:北京奥运会赞助企业表现出品牌依附性、产品类别集中性、整合性传播、受众人群复杂等方面的特征。
The conclusion is that Beijing Olympic Game sponsors show the characteristics of depending on brand, product category concentration and communicating as a whole, complicated target group of people.
第一财经整合优势资源推出的线下传播平台,致力于成为国内最具影响力的经济论坛品牌。
The offline communication platform launched by First Finance with superior resources concentrates on striving for the most influential brand of economic forum in our country.
本文的最后对整篇文章做了总结,并从整合营销传播的角度提出了一些中国信用卡品牌建设的建议。
The final part is to sum up the entire article, giving some suggestions of building famous credit cards brands in Chinese market.
海尔品牌的成功来源于企业内部对品牌认识的一致性与外部整合营销传播有机结合,二者都是紧紧围绕者海尔品牌精神来实施的。
It proves that the success of Haier brand lies in the efficient integration of internal coherence and external IMC, which both encircle the Haier's brand religion closely.
最后基于这两个汽车品牌的整合营销传播实践的分析,提出我国微型汽车行业实施整合营销传播的建议。
At the end of this article, combining the former analysis of the two brands' IMC practice, the author gives some further Suggestions on practicing IMC in China 's mini auto industry.
大型传播集团的出现,加速了品牌战略、传播、评估、咨询机构资源的整合。
The emergence of large-scale communication groups also speeded up the integration of brand strategy and the resources of communication, appraisal and consultant agencies.
同时,随着整合营销传播等观念的广泛传播,多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
作为品牌形象策划、升级、传播、推广的整合视觉营销专家,尤其关注品牌形象创造的实效性。
Brand image as the planning, promotion, dissemination, promotion of the integration of visual marketing experts, are particularly concerned about the brand image created effective.
作为品牌形象策划、升级、传播、推广的整合视觉营销专家,尤其关注品牌形象创造的实效性。
Brand image as the planning, promotion, dissemination, promotion of the integration of visual marketing experts, are particularly concerned about the brand image created effective.
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