公司在一个月、一个季度、或者一年之内完成的项目越小，那么，产生收益、减少成本、或者拓展品牌和价值的机会就越多。

The more small projects a company completes in a month, a quarter, or a year, the more opportunities to drive revenue, reduce cost, or extend brand and value.

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在最近一期2007年的年度收益报告之后，花花公子总公司便开始将自己定位为娱乐和生活品牌，相关的商品关注度很高。

Parent company Playboy Enterprises, which last had an annual profit to report in 2007, is now moving to position itself as an entertainment and lifestyle brand, with greater focus on merchandise.

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很显然，公关带来了巨大的收益增长，但公关资本化是帮助建立品牌的关键成功因素。

Clearly the PR coverage came as a result of the tremendous viral growth, but capitalizing on that PR to help build brand was a key success factor.

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