雇主品牌吸引力 the attraction of employer branding
Subsequently, this paper attempts to establish an index system for the core factor in private brand decision making– brand attractiveness, to quantify it so that it can be used in the private brand decision making process.
本文尝试对自有品牌中最核心的影响因素品牌吸引力建立指数测评体系,并对其进行定量分析,应用于自有品牌的决策过程中。
参考来源 - 中国零售商自有品牌决策行为研究·2,447,543篇论文数据，部分数据来源于NoteExpress
在将产品推向市场之前，中国企业的首要问题是实现品牌国际化，提升品牌吸引力。
Before promoting the products to the world market, a company has a primary task to internationalize its brand name and improve its brand names 'attractiveness.
有关地位商品以及一般性的时尚和品牌的价值是它们的相对吸引力。
The point about positional goods—and of fashion and brands in general—is their relative attractiveness.
与沃尔玛不同，塔吉特的主要吸引力在于低价格与设计师品牌相结合。
Unlike Walmart, Target's (TGT) main appeal is a combination of low prices and designer brands.
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