第三方软件开发者省去了后台支持的开发过程，软件更容易实现社交功能。
Give developers an easy way to socially enable their applications without having to write a whole supporting back-end.
“后台支持”业务也正在向一些成本更低的地方转移，比如格拉斯哥或班格罗尔。
Back-office operations are drifting off to places where costs are lower, such as Glasgow or Bangalore.
有了原型之后，他们就可以申请加入孵化计划，由此从我们这里获得办公场所、后台支持和资金。
Once they have the prototypes, they can apply to join our incubation program , where we provide them with office space, back-end support and funding.
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