...者(Risktaker)，而是在遭遇品牌风险后，让自己成为精明的风险规避者(Riskshaper)，不断设定并实施可行的战略来化解风险(de-risk)，并把风险转化为突破性的成长良机。
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风险的管理在于分散、化解风险，使收益增大，风险缩小。
Risk management is to invest variously, reduce risk and increase revenue.
So wood在两方面出了事：它举债过度，且对冲基金未能如愿化解风险。
Sowood was caught out in two ways: it over-borrowed and its hedges failed to neutralise its risks as expected.
对于风险的处理可以分为4个方面，即：防范风险、分散风险、转移风险和化解风险。
Dealing with the risk includes 4 aspects, i. e., prevent risk, disperse risk, transfer risk, and get rid of risk.
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