然后在第二讲中，我解释了人们关注搜索广告的方式与关注其它广告的方式有显著的不同。

Then, last week, I explained how engagement with search is significantly different than engagement with other types of advertising.

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烟草公司利用包装和其它广告技术使烟草有吸引力，同时使消费者忽视烟草如何破坏健康的严酷现实。

Tobacco companies use packaging and other advertising techniques to make tobacco appealing, while distracting consumers from the harsh reality of how tobacco destroys health.

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如果公司不满意，找其它公司讨说法比炒掉自己公司的广告人员要容易的多。

It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff.

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