这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。

Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

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曝光等于免费媒体宣传。

Exposure equals free media.

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社区部分要操作告示牌之类的付费广告和免费媒体，包孕人们的各类评述，增强孩子们对康健糊口方法紧张性的意识。

The community component promotes awareness of the importance of healthy lifestyles using paid advertising, such as billboards; and unpaid media, including editorials.

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