在企业品牌战略方面，提出规范、重构CIS系统和加强品牌建设的建议。
As to the brand image strategy, the essay proposes the standardization and reconstruction of the CIS system and the construction of brand image.
本文以韩国乐天集团为个案，用跨国的视角来研究其企业品牌战略的建立与塑造。
In this essay, South Korea's Lotte Group, as a case study using transnational perspective to the establishment of its corporate brand strategy and shaping.
文章分析了我国品牌与国际知名品牌的差距，并对我国企业品牌战略危机的原因进行了探究。
This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
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