在企业品牌战略方面，提出规范、重构CIS系统和加强品牌建设的建议。
As to the brand image strategy, the essay proposes the standardization and reconstruction of the CIS system and the construction of brand image.
本文以韩国乐天集团为个案，用跨国的视角来研究其企业品牌战略的建立与塑造。
In this essay, South Korea's Lotte Group, as a case study using transnational perspective to the establishment of its corporate brand strategy and shaping.
文章分析了我国品牌与国际知名品牌的差距，并对我国企业品牌战略危机的原因进行了探究。
This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
品牌定位是企业品牌战略的一个重要环节，如何对品牌定位进行有效测评对企业实施品牌战略具有重要意义。
Brand positioning is a significant stage for enterprise's brand strategy, how to conduct effective measurement on brand positioning is essential for the overall brand strategy of an enterprise.
如果你想提高酒店VI设计公司形象和支持的字符或吉祥物的企业品牌战略的话，我们可以帮你实现这个目标！
If you want to enhance your company image and support your corporate branding with a character or mascot based strategy then we can help you achieve that goal!
作为一个企业培训师，JohnMaeda很乐意谈一谈品牌战略，不过他的客户可不想他对这个话题大谈特谈。
As a corporate trainer, Maeda is happy to talk about brand strategy, but that is not what his customers want.
实施品牌战略，做大做强现有优势企业。
Adopt brand strategy to strengthen and expand existing competitive enterprises.
企业在对顾客价值、外包战略、战略联盟和品牌战略等外部价值链系统的拓展上有着巨大潜力。
An enterprise will develop external value chain system through some elements, such as customer value, outsourcing strategy, strategic alliance and brand strategy.
那些谁进入外地企业，以扎根在一个地方，我们必须执行该国的品牌战略。
Those who enter the field enterprises, in order to take root in one place, we must implement the country's brand strategy.
品牌战略已经成为新世纪中国企业竞争的战略和手段之一。
Brand strategy has become one of the competitive strategies and methods for China enterprises in the new century.
面对新的形势，我国汽车零部件企业加快实施品牌战略也显得十分迫切和必要。
Facing new situation, speeding up implementing brand strategy for our auto parts enterprises has been showing more urgent and necessary.
当前，我国企业员工迫切需要树立创造市场、科技先行、信息增值、品牌战略、资产经营、知识产权自主、人力资源开发等新的思想观念。
At present, enterprise staff in our country urgently need to acquire some new senses such as creating market, information increment and human resource development et.
布莱森将他的维珍集团运营为一家风险投资基金，将赌注压在了那些具有奇思妙想并且符合维珍品牌战略的企业家身上。
Branson runs his Virgin Group as a venture capital fund that places bets on entrepreneurs with bright ideas that fit the Virgin brand strategy.
运用现代的设计理念，导入整套企业CI策化，将其产品的包装融于整个品牌战略系统工程中。
Through using modern design idea, a whole set of enterprise CI plans was introduced, and the packaging of products was blended together with the whole system engineering of brand strategy.
企业是实施水产品品牌战略的主体。
Enterprises are the main body of implementing brand strategy.
在这样的大背景下，如何通过实施品牌战略来提高我国节能灯企业在国际市场的竞争力就成为了现实和必然的选择。
Against such background, how to implement brand strategy to enhance competitiveness of energy saving lamps enterprises in the international market has become a realistic and inevitable choice.
企业在对顾客价值、外包战略、战略联盟和品牌战略等外部价值链系统的拓展上有着巨大潜力。
Therefore, to expand the external value chain system has become a new tendency to promote enterprise's value.
他们先进的物流管理经验和成熟的品牌战略都极大地刺激着国内的物流企业。
They advanced logistics management experience and maturity of the brand strategy has greatly stimulate the domestic logistics enterprise.
跨国公司；建材行业；品牌战略；企业经营。
Multinational Corporation; Construction Material Industry; Branding Strategy; Enterprise Operation.
选用多品牌战略的前提条件是企业需具备相当的实力。
Prerequisite for selection of brand strategy is the enterprise must have considerable strength.
总体而言，家电企业的品牌战略主要有两种：单一品牌战略和多品牌战略。
In general, the brand strategy of family-appliance corporate mainly have two sorts: single-brand strategy and multi-brand strategy.
许多企业只注重针对客户方面的营销和品牌战略。
Many businesses focus their marketing and brand strategies only on the customer.
同时指出品牌战略联盟是提升国内手机企业营销能力的重要途径。
At the same time, this dissertation point out that brand strategy alliance is an important approach to upgrade the homemade call phone enterprises' marketing capacity.
本文作者试图从品牌的定义、特征、作用分析起，对当前国内企业的品牌战略及管理缺限进行深入剖析。
The author of the essay is trying to analysis the brand name strategy and management weakness of domestic enterprises from the aspects of definition, characteristics and it 's roles.
企业只有实施正确的品牌战略，着力打造优势品牌，才能在日益激烈的市场竞争中取胜。
In the market competition, winners have to implement advantageous market strategies and spare no effort to build up strong brands.
本文把企业知识产权战略分为企业技术创新战略、专利战略、技术标准战略和品牌战略。
The intellectual property strategy into business enterprises to technological innovation strategy, patent strategy, technical standards strategy and brand strategy.
因此，实施企业集群品牌战略、加强企业集群品牌建设成为一种客观需求。
Therefore, it's necessary to implement the enterprise cluster brand strategy and strengthen the construction of enterprise cluster brand.
本文分析了当前我国企业品牌管理存在的一些新问题，提出了一些施行品牌战略的策略和建议。
This article analyzes a number of problems of the current brand management of Chinese enterprises, made a number of recommendations.
根据国内服装企业的实际情况，从企业内部、企业外部、多品牌战略本身的特点，得出国内服装企业实施多品牌战略的原因。
According to the practicality of native corporations, from the inner and outer operation, and the features of multi-brands, it is summed up why actualizing this strategy.
根据国内服装企业的实际情况，从企业内部、企业外部、多品牌战略本身的特点，得出国内服装企业实施多品牌战略的原因。
According to the practicality of native corporations, from the inner and outer operation, and the features of multi-brands, it is summed up why actualizing this strategy.
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