product involvement
·2,447,543篇论文数据，部分数据来源于NoteExpress
研究发现，在产品卷入度和个人因素卷入程度都高的条件下，对广告信息的记忆效果更好。
Study discovered, under the condition of high product factor involvement degree and high personal factor involvement degree, the memory result of the advertisement information is better.
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