研究发现,在产品卷入度和个人因素卷入程度都高的条件下,对广告信息的记忆效果更好。
Study discovered, under the condition of high product factor involvement degree and high personal factor involvement degree, the memory result of the advertisement information is better.
研究发现,在产品卷入度和个人因素卷入程度都高的条件下,对广告信息的记忆效果更好。
Study discovered, under the condition of high product factor involvement degree and high personal factor involvement degree, the memory result of the advertisement information is better.
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