而对于已经彻底亚马逊化的卓越来讲，借助亚马逊的资金、技术等支持，能否在将来的竞争中制胜尚不得而知。

But for the completely Amazonized Joyo, it is still uncertain whether it will win the competition in the future with Amazon's financial, technical and other supports.

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Kindle的屏幕能让你在阳光下也能轻松阅读，亚马逊对其屏幕的这一优点推崇备至，而正是其人性化设计让Kindle独占鳌头。

So while Amazon rightly extols the virtues of its Kindle's screen - easy to read in sunlight and all that - it's the ecosystem that makes it peerless.

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有些人表示，就连这种方式也太麻烦了，亚马逊必须生产自己的平板电脑设备，以达到操作的无缝化，就像它的Kindle阅读器一样。

Some have said even that is too hard and Amazon would have to create their own device for it to be seamless, like Kindle.

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