一些高管甚至料到顾客的偏爱会转向为谨慎购物和产品的价值。
Some executives even expect a lasting shift in customers' preferences, towards discretion and value.
大多数互联网产品或服务都可以被定义为是“体验产品”：顾客需要使用一段时间才能看到它的价值。
Most Internet products or services fall into the definition of an Experience Good: a product that needs a period of use before the customer can determine the value they can derive from it.
这种以顾客为核心的营销的一种正式模式叫SIVA（方案、信息、价值、接入）。
A formal approach to this customer-focused marketing is known as SIVA[5] (Solution, Information, Value, Access).
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