He was exploring how to spread Chinese culture abroad by translating Chinese beauty into Western beauty.

他正探索如何通过将中国美转化为西方美来传播中国文化。

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Indeed, through a spot of role reversal, we may see research from the east being used in western beauty products.

实际上，通过一点儿角色转换，我们也许会看到，东方的研究正被应用于西方的美容产品。

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Westerners to high cheekbones for beauty, many western beauty with high cheekbones facial features outline obvious facial features.

西方人以高颧骨为美，很多西方美女都具有高颧骨五官轮廓明显的面部特征。

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So much for all those beauty pageant assurances that these contests are based more on leadership, poise, and accomplishment than they are on traditional western notions of beauty.

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"In the mid-90s people would rather burn their scalps with chemicals to straighten it to confirm with the Western standard of beauty than have natural hair and that pained me, " he says passionately.

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But she does see in India, as in other fast developing countries, a growing interest in western standards of beauty - driven in part by increasing access to US media via satellite and an ensuing fascination for all things American.

BBC: NEWS | In Depth | In the eye of the beholder?