The brain creates images of unfamiliar smells by relating them to other more familiar smells.

大脑将陌生气味与其他更熟悉的气味相关联，以为其创建图像。

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Those familiar with a concept had to share their knowledge for the sake of the presentation, while those unfamiliar with that concept had to ask questions and indicate what was unclear.

那些熟悉概念的团队成员出于完成展示的目标也得分享他们的知识，那些不熟悉的团队成员也要提出问题并指出哪些地方不清楚。

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Thanks to processes which we set at work in them centuries ago, they find it all but impossible to believe in the unfamiliar while the familiar is before their eyes.

归功于几世纪以前我辈就已启动在人心智里的认知方式，人们发现置身在日常耳熟能详的事物中，已经很难去相信另有一种超乎自然的存在。 继续努力吧！

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It is perhaps not surprising that Microsoft's retail users are slow to migrate from the familiar (PCs running Windows 7 and XP) to the unfamiliar (PCs running the radically different Metro interface, and a new product category in Surface).

ENGADGET: Editorial: Microsoft is singing the right tune with some wrong notes

That ability to think about something familiar in an unfamiliar way is the strength of interdisciplinary thinking.

FORBES: The Value of Interdisciplinary Thinking -- Even When it's Wrong