Click-through rates have been high so far.

到目前为止，点击率一直很高。

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How does the author view the hitherto high click-through rates?

作者如何看待迄今为止的高点击率？

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Some are turning to the internet, which is cheaper and offers concrete measurements like click-through rates—especially important at a time when marketing budgets are tight.

有些人转向了互联网，因为它更便宜，而且提供了诸如点击率这样的具体统计结果，这在营销预算紧张的时候尤为重要。

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"In the majority of cases, lift in click-through rates ranged from 2% to 15%, " he says.

WSJ: Google Requires People to Use the Google+ Social Network, Gains Ground Against Facebook

Robertson is amassing a trove of statistical insights into search behavior and resulting click-through rates.

FORBES: Magazine Article

Click through rates increased through December and rose even more in the first week of January.

FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics