"In the majority of cases, lift in click-through rates ranged from 2% to 15%, " he says.
WSJ: Google Requires People to Use the Google+ Social Network, Gains Ground Against Facebook
Robertson is amassing a trove of statistical insights into search behavior and resulting click-through rates.
Click through rates increased through December and rose even more in the first week of January.
FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics
Click through rates continued to increase in January and passed 2% on the iPad.
FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics
She says that new mail client has fewer ads but higher click through rates.
FORBES: Yahoo Sales, Profit Tops Analysts' Estimates, Shares Rise (Live)
There have been many others talking about the better click-through rates for mobile compared to PCs.
FORBES: Why The Higher Click-Through Rates for Mobile Ads Which Facebook Touts Mean Nothing
The chart below shows average click-through rates on links shared on Facebook by hour and day of week.
FORBES: What Are The Best Times To Share On Facebook and Twitter?
You should set up a few core metrics to track and optimize, including open rates, click-through rates and churn.
FORBES: Three Steps To Building The Right Audience Through E-Mail
Both the iPhone and iPad had significantly higher click-through rates than Android devices.
FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics
Targeted ads helps increase the click through rates of the ads, which help the advertiser in realizing higher conversion rates.
FORBES: Google Finds No Friend In Facebook As Social Surpasses Search
Click through rates are dismal by the standards of other advertising outlets.
FORBES: The Importance of Facebook's New Real Time Advertising auctions
With minimal ad spend, you prove whether there would be interest in your product by getting actual signups and analyzing click-through rates.
FORBES: First-Time Founder Seeking Technical Talent? 5 Tips To Position Your Startup
Click-through rates (CTR) are 40% lower on Facebook than on the Web.
FORBES: Facebook And The Web: A World Apart, At Least For Retargeted Ads
Since websites optimized for mobile devices have 11.5 percent higher click-through rates, mobile-optimization is a must for businesses with an effective online presence.
The number of searches conducted on PC-alternatives like mobile phones and smartphones can lead to higher click-through rates, thereby driving revenue per search.
Jiwire in its tests saw 3 times greater click-through rates than normal online ads through these ads, said David Staas, senior vice president of marketing.
As measured by click-through rates, Sponsored Stories in News Feed perform multiple times better on both desktop and mobile than ads in the right-hand column.
FORBES: Why The Higher Click-Through Rates for Mobile Ads Which Facebook Touts Mean Nothing
Some are turning to the internet, which is cheaper and offers concrete measurements like click-through rates especially important at a time when marketing budgets are tight.
ECONOMIST: Interactive television advertising: Shop after you drop | The
Fandango realized click-through rates of 57% for the campaign, Mediapost just reported, a huge uptick from the usual 1% to 2% CTRs campaigns usually realize.
FORBES: If It Is Bella Swan's Birthday That Means It's Time for Twilight Marketing to Begin
The company makes money from sponsors, mainly video game companies, who, it says value its targeted community and the relatively high advertisement click-through rates it sees.
FORBES: Machinima.com, A YouTube For Video Game Videos Scores $9M In Funding
To be sure, cookie technology does not prove perfect causality, but it provides a lot more transparency than simply tracking "click-through rates"--or running a print ad in a newspaper or magazine.
For example, a third party ad network may seek to maximize ad impressions and click through rates even if it leads to a net decrease in Twitter use due to user dissatisfaction.
Because ads become more relevant on mobile devices when the advertiser knows what the person is interested in based on the desktop profile, ads can have higher click-through rates and higher prices.
FORBES: Drawbridge Uses Data To Connect Mobile And Desktop Ads
There is the impression that Capital One catered to card holders with lower than average credit, and used their increased demand for credit to push through rates and terms unfriendly to consumers.
Armstrong attributed much of the increase to the higher ad prices and sell-through rates generated by Project Devil, a new ad format the company developed that features larger ad sizes and richer media.
FORBES: AOL: A Healthy Patient, Driving Fast and Playing Offense
For instance, according to a 2010 study by Google, advertisers experience, on average, an 11.5% increase in mobile click-through rates when they run a mobile-specific campaign as compared to a hybrid or PC-only campaign.
The key driver is that mobile CPMs are only 15 percent of desktop CPMs. As traffic migrates, seven ads on mobile bring the same revenue as one on the desktop, because the lower CPMs coincide with lower click-through rates.
FORBES: Yes, Google Is Attacking Apple From The Inside: But Google's Still Got A Problem
So whilst click-through rates on emails and website hits are both free to measure and very seductive, it takes time and money to measure the value of your brand (many big PLCs value these on their balance sheet as goodwill running into several hundred million).
We think the U.S. and ultimately Europe will be headed in the same direction in terms of sustainably low real rates, at first through low nominal rates and later through inflation.
If the bond markets read and believe the Fed's signals, short rates will feed through into long rates almost immediately.
应用推荐