In an effort to help advertisers reach key consumers, Peerset is launching what it describes as a "psycho-graphic targeting tool."

为了帮助广告主发现重要消费者，Peerset推出了一个“心理图解（psycho-graphic）定位工具”。

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Many marketers still believe it is more efficient to buy Facebook ads on the cheap using the company's self-service tool that offers detailed targeting options.

许多营销人员仍然相信通过Facebook的自助工具购买广告更有效率，它能提供详细的目标选项。

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One thing is certain. Not enough to ever make it worth using Facebook a useful tool for targeting them.

有一点是肯定的，这个数字肯定远远不够让使用Facebook定位成给老人们的一个有用的工具。

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The first is that marketers are desperately trying to link digital usage, digital platforms and brand in a meaningful way so that they have something more than just another targeting tool, but also something that helps with brand strategy in the digital world.

FORBES: Strategy and the Brand Website

While most of those charged under the law are Muslims, campaigners say it is an easy tool for targeting minorities, in this overwhelmingly Muslim state.

BBC: Pakistani Christian Asia Bibi 'has price on her head'

The policy allows Google to combine data collected from one person as they use Google's services, from Gmail to YouTube, giving it a powerful tool for targeting users with advertising based on their interests and search history.

NPR: Google Target Of Microsoft-Led Antitrust Complaint