The first is that marketers are desperately trying to link digital usage, digital platforms and brand in a meaningful way so that they have something more than just another targeting tool, but also something that helps with brand strategy in the digital world.

FORBES: Strategy and the Brand Website

While most of those charged under the law are Muslims, campaigners say it is an easy tool for targeting minorities, in this overwhelmingly Muslim state.

BBC: Pakistani Christian Asia Bibi 'has price on her head'

The policy allows Google to combine data collected from one person as they use Google's services, from Gmail to YouTube, giving it a powerful tool for targeting users with advertising based on their interests and search history.

NPR: Google Target Of Microsoft-Led Antitrust Complaint

Using the new tool, the auto maker is targeting younger buyers who might be interested in its Chevrolet Sonic subcompact car, said two people familiar with the matter.

WSJ: Buy Signal: Facebook Widens Data Targeting