Whether seen from a management, analytical, algorithmic, or user perspective, the ability to track social usage presents many opportunities for new kinds of software applications.

不管是从管理、分析、算法或是用户角度来看，能够跟踪社交使用信息给新的软件应用带来了许多机会。

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However, speculating as to why social media usage is on the rise goes beyond what this report aims to do.

而至于社会性媒体使用量增长的原因推测则不是这份报的目的所在。

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Farago also revealed some stats about typical social gaming usage.

法拉格还透露了一些关于社交游戏玩家行为模式的数据。

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Unlike other major sports leagues where athletes are under strict guidelines limiting their social media usage on game days, NASCAR has very loose race day social media guidelines which allow fans to interact with drivers minutes before they get into a car.

FORBES: NASCAR's Innovative Social Media Approach Leads to Significant Growth in Fan Base

Social media usage among these younger shoppers rose 5 hours per week over 2011.

FORBES: Sorry, Kim Kardashian, Wal-Mart is More Popular Among the Facebook, Twitter Crowd

But now everyone with a Twitter feed is a town crier: Social media usage has surged since the last summer games.

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