Invitational Education is a theory based on perceptual tradition, self concept theory and humanism.

邀请教育是一种基于知觉心理学、自我概念理论和人本主义教育观的教育理论。

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And this demand trend for individuation, self-exhibition and self-contentment is, explained by the theory of consumer psychology, the pursuit and exhibition of consumer' s self-concept.

而这种对个性化、自我表现、自我满足的需求趋势从消费者心理学角度来解释，则是消费者对自我概念的追求和展示。

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The first part reviews the theory of self-cultivation in our traditional culture and then, on the base, puts forward the concept of moral self-cultivation education and its characteristics.

论文共分三个部分：第一部分回顾了传统文化中的修身或修养理论，在此基础上提出了道德修身教育的概念及其特点；

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