Invitational Education is a theory based on perceptual tradition, self concept theory and humanism.

邀请教育是一种基于知觉心理学、自我概念理论和人本主义教育观的教育理论。

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Self-efficacy, which is a central concept in Bandura's social cognitive theory, refers to beliefs about one's ability to perform any given task or behavior successfully.

自我效能是班杜拉社会认知理论中的一个核心概念，是指某人对自身能否成功地从事某项任务或进行某种行为活动的一种能力判断。

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And this demand trend for individuation, self-exhibition and self-contentment is, explained by the theory of consumer psychology, the pursuit and exhibition of consumer' s self-concept.

而这种对个性化、自我表现、自我满足的需求趋势从消费者心理学角度来解释，则是消费者对自我概念的追求和展示。

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