Rather than a sales cycle, Marketo focuses on the revenue cycle that starts from awareness to becoming a customer.

Marketo没有把主要精力放在销售循环，而是放在了从发现一直到成为成交客户的整个收入循环上。

youdao

"It creates awareness, boosts sales and establishes credibility, and that's the biggest challenge for small businesses — establishing credibility," she said.

“这创造了知名度，促进了销售并建立了信赖感，而小公司面临的最大挑战就是建立信赖感，”她说。

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While social games have the potential to help companies drive brand awareness and sales in new ways, there are challenges to creating such games.

虽然社交游戏潜在地能以新途径帮助公司提高品牌知名度和增加销量，但打造此类游戏颇具挑战性。

youdao

Initially available only through the web, Agloves quickly made in roads selling in 43 countries within 3 weeks, with Jean mastering the use of Twitter (initially 6.4% of sales), Facebook, blogs, etc. to build awareness and generate sales.

FORBES: From Cold Hands to Hot Sales

While social games have the potential to help companies drive brand awareness and sales in new ways, there are challenges to creating such games.

FORBES

We feel that the role of social media is to generate awareness, not direct sales.

FORBES: Three Important Retail Trends for 2013