Initially available only through the web, Agloves quickly made in roads selling in 43 countries within 3 weeks, with Jean mastering the use of Twitter (initially 6.4% of sales), Facebook, blogs, etc. to build awareness and generate sales.
While social games have the potential to help companies drive brand awareness and sales in new ways, there are challenges to creating such games.
We feel that the role of social media is to generate awareness, not direct sales.
Burberry's Bravo agrees with Ford--and argues men's new self-awareness should be great for sales of expensive suits.
Nearby, statisticians pore over daily reports of U.S. ad placements, consumer awareness, Web hits and sales to determine which ads move metal.
With more than 260 channel partners around the world, Stratasys can leverage the extensive geographic reach of its marketing and sales organization to serve customers and grow awareness of 3D printing for rapid prototyping and production.
Kallayil says marketers these days are using the Internet to generate awareness, educate customers and complete sales.
That we will, in fact, have many more of them, not necessarily to drive sales but more as vehicles to create brand awareness.
While focusing on developing its technology, Lasso spent the first months implementing a team tasked with building corporate awareness, and iterating weekly on sales and marketing techniques.
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Having a drug on the market raises awareness among doctors and patients, and boosts sales.
There are many online and offline marketing and advertising strategies to increase awareness of your site, but to drive sales and profits, you must use expert data analysis, up-to-the-minute SEO analysis, and aggressive conversion optimization testing.
And of course, they have stirred quite the debate on the web: crass exploitation aimed to drum up controversy (and newsstand sales), or work of art that serves to raise awareness?
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While results in its former strongholds of Italy and Spain remained poor, it made good progress in the more buoyant markets of Russia, Germany and the UK. Furthermore, improved brand awareness through its Olympics sponsorship should translate into increased sales in the second half of the year.
With marketing spend down in the music industry due to lower album sales, more artists than ever are partnering with well-known brands to raise awareness of their upcoming projects.
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Solve Media helps brands like Toyota and Expedialift their awareness through precisely targeted online ads, delivering massive results that translate into offline sales.
However, I think that top-of-mind awareness of the NBA season keeps consumers interested in the sport, and sustains sales throughout the season, so I think that no season hurts sales.
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Roku will use the new capital to build further brand awareness through advertising, develop new international markets, and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per-view video as well as content packages.
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