In the rhetoric used in parables, pun, match, dual, parallelism, repeated, quotes, and parody, exaggeration, contrast and means of contrast.

在修辞方面运用比喻、双关、比拟、对偶、排比、反复、引用和仿拟、夸张、对比与反衬等手段。

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Simile and metaphor, personification, pun, parody and the rhyme and so on, is in advertising use frequency is highest several rhetoric method.

比喻、拟人、双关、仿拟、押韵等，是在广告中使用频率最高的几种修辞方法。

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This paper focuses on the advertising English metaphor, parody, pun, rhyme, exaggeration, parallelism, inquiry and the characteristics of rhetoric.

本文着重探讨了广告英语中比喻、仿拟、双关、押韵、夸张、排比、设问等修辞手法的特色。

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