In the rhetoric used in parables, pun, match, dual, parallelism, repeated, quotes, and parody, exaggeration, contrast and means of contrast.

在修辞方面运用比喻、双关、比拟、对偶、排比、反复、引用和仿拟、夸张、对比与反衬等手段。

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Simile and metaphor, personification, pun, parody and the rhyme and so on, is in advertising use frequency is highest several rhetoric method.

比喻、拟人、双关、仿拟、押韵等，是在广告中使用频率最高的几种修辞方法。

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This paper focuses on the advertising English metaphor, parody, pun, rhyme, exaggeration, parallelism, inquiry and the characteristics of rhetoric.

本文着重探讨了广告英语中比喻、仿拟、双关、押韵、夸张、排比、设问等修辞手法的特色。

youdao

This paper focuses on the advertising English metaphor, parody, pun, rhyme, exaggeration, parallelism, inquiry and the characteristics of rhetoric.

本文着重探讨了广告英语中比喻、仿拟、双关、押韵、夸张、排比、设问等修辞手法的特色。

youdao