After years of research Coke introduced plastic bottles for their product.

多年研究后可乐公司又推出塑料包装的产品。

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It's about 70 degrees, the sun is beating down, it smells like decay, and it's time for Coke to move some product.

现在大约70度，阳光烤晒着大地，好像要把一切都烤焦。现在是时候拿出可口可乐公司的产品了。

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As any good Coke man will tell you, the first rule is to get the product "cold and close."

任何优秀的可口可乐人将告诉你，第一准则是拿到“冷的且未开动的”产品。

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They promised updated versions to fix flaws, but did not apologize for what some are calling the biggest failure of a new product launch since "New Coke" 30 years ago.

WSJ: Steve Ballmer's Epitaph

The trend to healthier alternatives than carbonated drinks in America has motivated Coke into action, diversifying their product lines and expanding their reach globally.

FORBES: More American Drinkers Crucial For Coke

For the past 18 months engineers have been testing coal, petroleum coke (a refining by-product) and other fuels in the plant, tinkering with the catalyst and gathering data.

FORBES: Magazine Article