They promised updated versions to fix flaws, but did not apologize for what some are calling the biggest failure of a new product launch since "New Coke" 30 years ago.

WSJ: Steve Ballmer's Epitaph

The trend to healthier alternatives than carbonated drinks in America has motivated Coke into action, diversifying their product lines and expanding their reach globally.

FORBES: More American Drinkers Crucial For Coke

For the past 18 months engineers have been testing coal, petroleum coke (a refining by-product) and other fuels in the plant, tinkering with the catalyst and gathering data.

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After much consumer and product research at a new laboratory in Shanghai, Coke came up with a drink that combines the ingredients of plain old orange juice including some juice and real pulp, accounting for about one-fifth of the liquid with calcium, vitamins and lots of water.

ECONOMIST: Coca-Cola strikes it rich in Asia with a new drink

Read Montague, a neuroscientist at Baylor College of Medicine in Houston, has demonstrated that subjects' brains register a preference for Coke or Pepsi that correlates with the product they choose in blind taste tests. (His study is not funded by the cola giants.) The brain of "Subject P" on the monitor in the Human Neuroimaging Lab, for instance, shows he is a Pepsi lover.

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As the head of Google's antiwebspam team, he's rewriting the complex set of rules for ranking Web pages based on their relevance to a given query, which is the company's DNA, its single most important product and a trade secret more closely guarded than the recipe for Coke.

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