He said he regretted the sectarian label that had been put on the saint and also the political label that had been put on St Patrick.

BBC: Call for St Patrick's Day holiday

That offered further clues about political and environmental leanings, and allowed Saint to craft tailored messages.

FORBES: Nimby Wars

Navitas fought back for the hearts and minds of El Paso, bringing in Saint Consulting Group, which boasts the world's biggest stable of former political campaign managers.

FORBES: Magazine Article