Chinese manufacturers' marketing approach is tailored to the local market, with the at-times blunt messages about wealth and success that play well here, such as Chery's choice of name, Riich.

中国汽车生产商的营销手段也专门针对本土市场，有时赤裸裸地传达财富和成功等信息反而能在本土市场收到好的销售效果。 奇瑞给其高档汽车品牌取名瑞麒走的就是这条路线。

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Advertising is bewildering because, among other reasons, its effects typically play out over time, may be nonlinear, and can interact with other elements in the marketing mix in creating sales.

广告是令人困惑的因为，在其他的理由之中，它的效果在时间期间典型地在外玩，可能是非线性，和用其他的元素在行销混合物中在创造售卖方面能互相影响。

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The companies, such as Pepsi, MasterCard, and Dial soap, provide the donations and get positive marketing and interaction with their brand when consumers play.

FORBES: Donate To Charity Playing Branded Games With GamesThatGive

The brands can play a role not only on screen, but also off screen, with supplemental marketing efforts in the form of print and TV advertisements as well as online and in-store promotions.

FORBES: Magazine Article

Advertisers could play it safe, of course, by simply ignoring consumer-generated marketing altogether and sticking with their traditional marketing methods.

FORBES: Magazine Article