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The companies, such as Pepsi, MasterCard, and Dial soap, provide the donations and get positive marketing and interaction with their brand when consumers play.
FORBES: Donate To Charity Playing Branded Games With GamesThatGive
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The brands can play a role not only on screen, but also off screen, with supplemental marketing efforts in the form of print and TV advertisements as well as online and in-store promotions.
FORBES: Magazine Article
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Advertisers could play it safe, of course, by simply ignoring consumer-generated marketing altogether and sticking with their traditional marketing methods.
FORBES: Magazine Article
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It needs to play with the other kids: TV, radio, print, online, and so on, in the marketing and advertising sandbox.
FORBES: Marketers And Advertisers, Are You Mobile?
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Castle Stuart is currently featuring in VisitScotland's global golf marketing campaign, Drive it Home, with golf fans around the world being given the chance to play on the course.
BBC: New Scottish Open golf sponsor unveiled
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Then we examined how closely what our engagement and loyalty metrics predicted about how brand marketing and advertising activities would play out in the marketplace for the rest of the year actually matched up with real market results.
FORBES: Can You Trust What's Written on the Internet? In the Meantime, the Truth About What Really Happened to Facebook, Nike, Amazon, Google and Twinkies.