The present thesis attempts to explore novel metaphor in magazine advertisements from a cognitive-pragmatic perspective.
本文试图从认知-语用的角度探讨杂志广告中的新奇隐喻。
参考来源 - 顺应论视角下广告中的新奇隐喻研究The present thesis attempts to explore novel metaphor in magazine advertisements from a cognitive-pragmatic perspective.
本文试图从认知-语用的角度探讨杂志广告中的新奇隐喻。
参考来源 - 顺应论视角下广告中的新奇隐喻研究·2,447,543篇论文数据，部分数据来源于NoteExpress
The present thesis attempts to explore novel metaphor in magazine advertisements from a cognitive-pragmatic perspective.
本文试图从认知-语用的角度探讨杂志广告中的新奇隐喻。
As a result, we found that first, novel metaphor serves the persuasive purpose of advertisements from two aspects - rational triggering and emotional triggering.
研究的结果发现，第一，新奇隐喻从两个方面，即从理性触动的角度，和感性触动的角度，服务于广告的劝说目的。
Alice Sebold's accomplished first novel takes the metaphor of "bones," tainted by overuse, shakes off the thriller trappings and turns not only this but many other cliches upside down.
爱丽丝·赛博尔德这本相当成熟的处女作将“骨头”这种被滥用的隐喻改头换面，摆脱了那些惊悚的象征，不仅如此，还将许多陈词滥调全都打破了。
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