The present thesis attempts to explore novel metaphor in magazine advertisements from a cognitive-pragmatic perspective.
本文试图从认知-语用的角度探讨杂志广告中的新奇隐喻。
As a result, we found that first, novel metaphor serves the persuasive purpose of advertisements from two aspects - rational triggering and emotional triggering.
研究的结果发现，第一，新奇隐喻从两个方面，即从理性触动的角度，和感性触动的角度，服务于广告的劝说目的。
Alice Sebold's accomplished first novel takes the metaphor of "bones," tainted by overuse, shakes off the thriller trappings and turns not only this but many other cliches upside down.
爱丽丝·赛博尔德这本相当成熟的处女作将“骨头”这种被滥用的隐喻改头换面，摆脱了那些惊悚的象征，不仅如此，还将许多陈词滥调全都打破了。
This paper analyzes the irony, the metaphor and symbolizing, the simplifying and omitting etc in Yu Hua's novel.
分析余华小说中的反讽，隐喻和象征，简化与省略等修辞手法。
This paper offers a comparatively detailed analysis of the specific embodiment of poetic beauty presented in the novel and a probe into the unique techniques of imagery, metaphor and symbolizatio.
对小说中的诗美的具体体现进行了较为详细的分析，也对小说中意象、隐喻、象征手法进行了探究。
Semantics deems 'metaphor' an indispensable instrument to familiarize the world, to acquire the novel information without super-language factors like context and subjective intention.
语义论——认为隐喻是人类认识世界不可或缺的工具，可以脱离语境、主体意识等超语言的因素创造出新意义；
The second aspect analyse the malleability of prolonging in Yu Hua's novel of the concrete technique rhetoric is used, namely: to use irony, to use metaphor and symbolization, to simplify and omit.
第二个层面分析具体修辞格在余华小说中的延展性运用，即：反讽，隐喻和象征，简化与省略。
The third part will take "Unbearable Lightness of Being" as an example, and dentally analysis the concrete manifestation of metaphor in the Milan Kundera's novel.
第三部分将以《不能承受的生命之轻》为例，详细地分析米兰·昆德拉小说的隐喻性在单一文本中的具体表现。
Perhaps not. But Le's novel is a brilliant evocation of human sorrow and desire, a stunning affirmation of how metaphor can make time and memory as real as the newspaper you are holding in your hands.
她或许是不知道吧，但是黎才华耀眼的小说，唤起了人类的悲伤和渴望，极好地肯定了隐喻如何能够令到时光和记忆在人们的感觉中，像你眼前看着的这些文字一样的真实。
Certainly, Lessing's vivid portray of such an ordinary slave is purposeful —as the most pitiable and respectable personage, Moses plays a significant textual metaphor function in this novel.
作者莱辛对摩西这样一个普通黑人的刻意塑造是别有用意的，作为小说中最值得读者同情和尊敬的一个人物，摩西在作品中有着不容读者忽视的文本隐喻功能。
Ancient Chinese novelist usually used the pseudonym when writing the novel, but they often showed their real identity at both the beginning and the end of the text by the way of hint of metaphor.
中国古人写小说往往隐晦姓名，但常讲究在文本开头和结尾处以隐喻、暗示等方式留下自己真实身份的痕迹。
The novel seems to the world of justice in this metaphor and evil is a fight to how weak, but it is the reality!
小说似乎隐喻着这个世界正义在与邪恶的较量中是多么的软弱无力，但这又就是现实！
It's as if they never discovered the novel concept of the metaphor.
好象他们从来没有发现作品中这个隐喻的概念。
It not only makes the advertisements concise and vivid but novel and instructive. The metaphor in advertisement can also arouse the audience's imagination.
隐喻的使用不仅使广告变得简洁生动、新奇而富有启发，还可以激起观众的想像力。
This thesis also proposed that "travel" has rich creative function in novel style, Involving structure, plot, metaphor, viewpoint and so on.
本文还提出，“游历”具有丰富的文体创造功能，涉及结构、情节、隐喻、视点等诸方面。
This thesis also proposed that "travel" has rich creative function in novel style, Involving structure, plot, metaphor, viewpoint and so on.
本文还提出，“游历”具有丰富的文体创造功能，涉及结构、情节、隐喻、视点等诸方面。
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